I never did watch last night’s debate. I got home towards the tail end of it, and I just didn’t have the energy to watch. Instead I read a bunch of comments at different sites, and that’s when it occurred to me—and not for the first time—that we’ve turned into Twitter nation and this election is the Twitter election.
I don’t use Twitter, and rarely read it. But I certainly check it out now and then, when there’s a tweet in the news that catches my eye. Right from the start Twitter held little interest for me, although a lot of bloggers took to it immediately. I suppose tweeting can also be very good to build readership, but I just can’t stomach it and don’t want to spend a moment of precious time doing it.
I’ve not only not been drawn to it, but something about it repels me. I used to think that “something” was just that I prefer lengthier, more fleshed-out thoughts, although I do understand the value of conciseness, and I like a short and witty bon mot as well as the next person, maybe more. Funny quips are great, and often quotable, but too steady a diet of them is like eating nothing but M&Ms.
To me, that’s what Twitter always was—a lot of people being snarky together, trading barbs to see who could be the most clever. Like a bunch of teenagers getting together after school in someone’s basement, having fun at everyone else’s expense.
Yes, some information is imparted now and then through Twitter, but it is usually of the “here’s a great thing I just did!” variety. So Twitter favors snarky one-liner put-downs and/or bragging. Those of you who like Twitter may say I’m selling it short, but every time I go there, that’s what I see and that’s about all I see.
Twitter began in the summer of 2006, and its growth curve went like this:
It had 400,000 tweets posted per quarter in 2007. This grew to 100 million tweets posted per quarter in 2008. In February 2010, Twitter users were sending 50 million tweets per day…As of March 2011, that was about 140 million tweets posted daily…
On March 21, 2012, Twitter celebrated its sixth birthday while also announcing that it has 140 million users and sees 340 million tweets per day…
As of September 2013, the company’s data showed that 200 million users send over 400 million tweets daily, with nearly 60% of tweets sent from mobile devices.
And now, we’ve got about 500 million tweets per day, and counting.
This research bears me out about content in Twitter (although it’s from 2009):
San Antonio-based market-research firm Pear Analytics analyzed 2,000 tweets (originating from the United States and in English) over a two-week period in August 2009 from 11:00 am to 5:00 pm (CST) and separated them into six categories:
Pointless babble ”“ 40%
Conversational ”“ 38%
Pass-along value ”“ 9%
Self-promotion ”“ 6%
Spam ”“ 4%
News ”“ 4%
In this particular election cycle of 2016, Twitter seems to dominate much more than before, and of course it is tailor-made for the strengths of Donald Trump. He has developed snarky one-liner put-downs and bragging to a fine art, and Twitter gives him the perfect platform for that, with a ready-made potential audience of many millions who are drawn to the game. Other candidates also are Twitter users—I’d say that, in this day and age, they must be—but Trump is a natural. I don’t know how many of all the candidates’ tweets are self-generated or if they use specially-trained Twitter assistants (with the candidates having the right of final approval of tweets, of course), but Twitter has been a very active factor in this election, more so than ever before.
Although this post focuses on Twitter, it’s not only Twitter. I’ve noticed over and over—on blogs, on television, in comments, in life—that snark has become the dominant conversational style, the coin of the realm these days. And the phenomenon is only growing.
Nearly everything is irony or mockery, coming from what appears to be a very deep public cynicism, fed in turn by the constant cynicism and mockery. No one is really laudable any more. Elect a narcissistic con man? Why not? They’re all narcissistic con men, so let’s back the conny-ist and most narcissistic con man of all. And let’s laugh about it, and taunt the opposition. Integrity is for suckers, and only saps would believe that anyone smart has it. Except, paradoxically, the snarky, who show the depth of their integrity by the depth of their mocking cynicism.
You might say in response that their cynicism is deserved: we’ve been betrayed by everyone, in government especially, Republicans and Democrats, they’re all lying thieves, yada yada yada. I’m not at all sure it’s that much worse than it used to be. But even if it is, it’s certainly not everyone, and what I see is an incessant, petulant, nit-picky fault-finding on the part of a public that rejects good (or good enough) people in public life for one mistake, one bad judgment, one intemperate remark, and tars them as forever beyond the pale.
The public wants—as I put it a while ago—madder music and stronger wine. Trump gives it to them today, but it needn’t be Trump—next cycle it will be someone else. It’s not about Trump, it’s about what the public has come to be interested in, and what the public demands.
Perhaps we will get the government we deserve. I certainly hope not. I hope we get a government much better than we deserve. But that’s not often the way it works, is it?
[NOTE: I tried to make that last paragraph come in under 140 characters (spaces apparently count as characters on Twitter, which has a nice symbolism to it), so it could qualify as tweet-length. Couldn’t quite do it without making it sound more stupid, so in the end I just let it be.]