Jordan Peterson has become so effective a messenger—and not just in Canada—that it was inevitable that the MSM, the left, and academics (but I repeat myself) would put forth effort to discredit and discount him. So if you’ve been paying attention you’ll have noticed a recent spate of articles and statements saying just where he went so grievously wrong, how he draws his support from bigots and alt-righters (and/or is one himself), and fails to understand this or that or the other thing on which the critic/writer is an expert. Here’s a recent example of the latter (hat tip commenter Artfldgr), and there are plenty more of the former as well such as this one from NBC.
Watch that last video; it’s less than two minutes long, and it’s instructive—not about Peterson, but about the way the MSM approaches the topic of “explaining” him. Most of these hit pieces are relatively subtle, as is this one (“Who is Jordan Peterson, favorite figure of the alt-right”), which hardly talks about what Peterson actually says, gets some of that wrong when it does (beginning with saying he refuses to be pigeonholed and then offering as an example of that him speaking about an entirely different subject, his refusal to automatically use left-dictated pronouns for transgendered people), but quickly delivers its main message of “bigots love him, therefore he’s tainted.”
The goal is quite clearly to make him persona non grata to people who’ve never watched a video of his or read anything he’s written, making him so toxic that they will pigeonhole him (“alt-right bigot”) and never indulge whatever curiosity they might have by going to the source, Peterson. These pieces are not meant to actually inform; they’re meant to block any desire the listener might have to inform him/herself. After all, life is short, we have a finite amount of time here, and why waste it listening to a bigot or a figure beloved by bigots?
Pieces such as that first one I linked have a slightly different approach. They are ostensibly more “academic” and purport to debunk Peterson on those grounds. Their authors don’t necessarily have a clue what they’re talking about, but they do have some academic credentials to wave, and most readers don’t know squat about the topics involved and therefore have no way to evaluate what they’re reading and know whether it makes sense.
But such pieces are not necessarily meant to be read; it’s their headlines that really count, and maybe the first paragraph or two. If the reader goes off bored after that, even better, because the person will already have gotten the basic message, which is contained in the title of that piece: “The Tragic Folly of Jordan Peterson.” Who wants to pay attention to someone like that? Don’t waste your time—and few probably will.
Peterson is a frightening figure to the left. Handsome, articulate, charismatic, knowledgeable, intense, and dedicated to getting a message out, he’s been way too successful for the left’s comfort and must be stopped. Since his speech can’t entirely be banned (at the moment, anyway), this is the next best thing. Of course, it runs the risk of giving him more publicity than he had before, and therefore driving more traffic to him, but if it’s done carefully—once his fame has reached a certain critical mass anyway—the calculation is that these sorts of pieces will be effective at stopping the spread of his message.
