It seems to be a growing trend among young people:
Getaway is a sober bar, a new kind of dry nightlife option that is cropping up in New York City. The idea is to provide outlets for people who want to socialize in a bar-like location, but without having to drink alcohol.
So they serve funny drinks like the “shrub,” described in the article as “an acidic beverage made from vinegar, fruit, sugar, club soda and zero alcohol.” Since two of these and some bread cost the author $15, I’d say that’s pretty pricey for what is essentially a flavored club soda.
I’m also a bit puzzled by the entire phenomenon. As a non-drinker myself (or rather, as an alcohol sipper—a thimblefull is about my limit) and a lover of plain club soda or seltzer, I’ve never had any problem ordering my preferred beverage, festively adorned with a wedge of lime for the occasion, in any bar.
What is meant by having to drink alcohol? No bar forces people to imbibe it.
I think it means two things. The first is without having the temptation of ordering alcohol, which helps those who like alcohol (I don’t) to refrain from ordering it if they’re on the wagon. The second is without being subjected to other people’s drinking and drunkenness. And that latter phenomenon in turn reduces one of the problems that sometimes goes with drinking too much, which is the phenomenon of sexual encounters without consent or with consent that’s not remembered properly, and the consequent accusations that can ruin a life.
The article focuses on the wellness aspect of not-drinking (although, isn’t some wine still supposed to be good for you? or have I missed an update on that?), but it also touches on the sexual concerns when it notes, “one of the most common factors among the harassment complaints made today at Google is that the perpetrator had been drinking (~20% of cases).”
And it’s not just Silicon Valley types who are involved. I find this quite fascinating:
Last month, Liquid Death made waves when it launched. The startup applies the bold marketing of energy drinks to a water-in-a-can beverage. Its tagline is “Murder Your Thirst.” Like an alcohol brand, it has an age gate on its website that says, “This water may give nightmares to persons under 18 years of age.”
The idea is to make consumers look cool while they keep hydrated, and to the unsuspecting eye, one may never know they’re downing simple H2O.
The original impetus, according to CEO and co-founder Mike Cessario, was to cater to heavy metal and punk rock fans. But the ability to drink water out of a can (which is more ecofriendly than plastic) and look like you’re drinking a beer or an energy drink, has broader appeal.
Boy, am I ever out of it. I’ve been drinking water or club soda for many many decades, and I’ve never considered trying to hide that fact, or that there might be money to be made in developing a product that helps consumers hide that fact.
I guess that’s why I’m not a rich person, in addition to not being the life of the party.
