You may have noticed that the left seems to think that politics mainly comes down to “messaging.” If something isn’t being accepted by the public, the left just needs to “message” it better – to communicate better with the public – perhaps to inform them, perhaps to misinform them, but in any case to affect their opinions by framing something with better words.
I certainly agree that communication is highly important. I wouldn’t be a writer if I didn’t think that, and I wouldn’t take time to craft my posts with care if I didn’t think that.
But there’s a great deal more than that to politics. The left has had a huge advantage in recent years because of the power to control the information that reaches the public in the first place, through control of the press, the entertainment media, education, and in recent years social media as well. It’s a huge power, and if the only communication that reaches the public is one-sided, it doesn’t need to be so very well done because it has no competition.
It also helps if the “message” makes sense and conforms to the observations people have in their daily lives, and that sometimes hurts the left. For example, saying that inflation isn’t really a Thing doesn’t convince people who are suffering from it in the real world, no matter how great your “messaging” is.
That brings us to a recent comment by “Bauxite”:
As a communicator, DeSantis is orders of magnitude more effective than Trump. I simply cannot fathom why anyone would support Trump over this guy in 2024. DeSantis has a chance to expand the base. Trump does not.
I partly agree and partly disagree. I like DeSantis and think he’s an excellent communicator: whip-smart and clear, tough yet not abusive. But I can easily fathom support for Trump: loyalty, fighting spirit, humor, foreign policy experience, just to name a few things. At the moment I lean towards DeSantis, but that could change.
I also submit that Trump did expand the base, particularly among minorities, although I think that DeSantis could expand the base among moderates.
Bauxite adds:
The last two Republican presidents were terrible communicators, not just below average, but really, unusually bad. That absolutely has something to do with why the left has been ascendent in the 21st century so far. I remember when the conventional wisdom was that the US was a center-right country. That was before Bush and Trump.
I disagree. Bush was a mediocre communicator – not “unusually bad.” And I think it has almost nothing to do with why the left has been ascendant recently. It was already happening for decades prior to his election, in education in particular, which indoctrinated the young who later became voters. And I think that the US is still a center-right country. It’s just that the media, education, and almost all other institutions (including many businesses) have become so indoctrinated by leftism that it’s hard for people to get straight facts.
Trump actually was able to cut through that; Bush was not. I think DeSantis can cut through it, too.