“SEO” stands for “Search Engine Optimization,” which is apparently one of the main keys to Google rankings.
I’m lousy at it, and so I decided to install a plugin that supposedly assists in that endeavor. One of my main problems is that, for reasons so far unknown, Google doesn’t quite recognize me. If you search for “thenewneo blog” it does show the URL for my blog, but underneath the listing it says: “No information is available for this page.” When I click on “learn why,” it doesn’t yield any information I can use. As far as I know, I don’t have any code on my blog that blocks Google trawlers from learning about the blog, but Google acts as though I do.
And the plugin didn’t help, either, although it did provide some rather amusing writing tips. I reminds me of when I was in high school in New York, and teachers used to teach entire courses with the Regents exams in mind. In the case of Google, you’re supposed to write your posts with Google in mind, which means you focus on things like keywords and images.
Fat chance.
Here are some of the things the plugin is trying to help me with on a previous post:
–Images: No images appear on this page. Add some!
–Keyphrase in introduction: Your keyphrase or its synonyms do not appear in the first paragraph. Make sure the topic is clear immediately.
–Keyphrase in SEO title: For the best SEO results write the exact match of your keyphrase in the SEO title, and put the keyphrase at the beginning of the title.
–Keyphrase density: The focus keyphrase was found 0 times. That’s less than the recommended minimum of 2 times for a text of this length. Focus on your keyphrase!
–SEO title width: The SEO title is wider than the viewable limit. Try to make it shorter.
My favorites are these:
–Flesch reading ease: The copy scores 46.2 in the test, which is considered difficult to read. Try to make shorter sentences, using less difficult words to improve readability.
–Subheading distribution: You are not using any subheadings, although your text is rather long. Try and add some subheadings.
–Sentence length: 30% of the sentences contain more than 20 words, which is more than the recommended maximum of 25%. Try to shorten the sentences.
–Passive voice: You’re using enough active voice. That’s great!
–Consecutive sentences: There is enough variety in your sentences. That’s great!
–Paragraph length: None of the paragraphs are too long. Great job!
–Transition words: Well done!
Can a bot be considered perky and condescending? I certainly hear that tone of voice, and it doesn’t make me want to obey.
And I’d like to add a correction to its grammar. “None of the paragraphs are too long” should be “is too long.”
Obviously, I have no plans to dumb down my writing as the SEO scoring would prefer. Why images supposedly are so great I have no idea, but maybe it’s just what people like. As far as I’m concerned, unless I’m showing an image for a special reason, images are just another way to slow the site down.
By the way, if anyone has a clue why Google seems blocked from describing my site, please let me know. It’s not political; plenty of blogs on the right have Google descriptions that are just fine.