The Sports Illustrated swimsuit issue never had much to do with sports, unless sex is a sport. Which I suppose it is for some people. But it used to feature conventional models of the “beautiful face and very trim figure” type, preferably airbrushed.
I have no problem with that. Models are models, and they’re there to be eye candy and to display the clothing to advantage.
But now various woke messages have taken over – not entirely, but certainly quite often – and the current swimsuit issue features some interesting cover choices (for what I assume are copyright reasons, I’m having some trouble transferring the photos, so I’ll just link them).
First we have Elon Musk’s mom (hey, this is my second Musk post of the day) – who has been a model for much of her life and is now 74. She says:
“My first reaction was, I could never dream up something like that because why would anyone have a 74-year-old on their cover, especially in a swimsuit,” Musk joked with PEOPLE of her covergirl moment. “I do think it’s going to make women feel more comfortable in their seventies when they swim, as well as women in their twenties and thirties.”
I respectfully submit that magazine covers haven’t traditionally been designed to “make women feel more comfortable,” and if that is the point of this one I’ll have to point out that Maye Musk does not have the typical body of a 74-year-old woman. Her face – which does look fairly age-appropriate – has got those great bones, and her body doesn’t seem to have been visited all that much by gravity or by adipose tissue. To start out as a model means you start out with an advantage anyway, and I’m not knocking Maye Musk. More power to her. But her cover is not really going to make most 74-year-old women (or even 24-year-old women) feel better about themselves.
You can find all of the covers here. Two of the women, Kim Kardashian and singer Ciara (I’ve never heard of the latter before, but I don’t really have my finger on the pulse of popular culture), are more conventionally young (or youngish; Kardashian is 41, but has apparently been helped along body- and face-wise by medical science) and more conventionally pretty and fit. However, both are rather unusually callipygian, which I suppose is A Thing these days.
Which brings us to plus-size model Yumi Nu, who I suppose also fits the “POC” bill by being half-Japanese. You can find her photo at that link, too. I’ve seen outraged discussions of it around the internet, and it’s certainly true that most people don’t consider plus-size models to be eye candy – although there is a small contingent of men who find them especially attractive. This particular woman seems to have aroused additional ire by supposedly not being pretty enough in the face, but to me her face looks pretty enough, and I believe that if it had been transposed to a more conventional model’s body no one would have any special complaints about her.
I’m not a man and I’m not the target audience for all of this, but as a woman I have to say this about the swimsuits chosen for Maye Musk and for Yumi Nu: ugh, in different ways. Musk has a sleek and sophisticated vibe and her swimsuit is at variance with that instead of highlighting it. The ruffles are too sweet and girlish and the color is unflattering to her (and would be to most people). As for poor Yumi, that swimsuit does her no favors at all. It would be exceptionally difficult to wear well even for the slimmest and most model-ish of models, with all the cutouts and the boob-flattening top.
What were the people who chose these swimsuits (I assume it’s not the models themselves) thinking? I could dress those women better.
At least all of this is a respite from politics. Except that it’s not, because the choice of an older woman and a plumper woman for swimsuit covers is all about politics these days.