It’s not often such things come my way, but I’ve just gotten hold of an audio tape made surreptitiously by an Obama confederate, and I’ve made a transcript of the goings-on.
The place: somewhere in the White House.
The time: early February, 2009.
The cast of characters: Obama and a few top advisers.
The topic: projected unemployment figures.
AIDE 1: Chief, I know you’re good at convincing the public of whatever you want them to think. You were born with the gift of a golden voice [aide 1, despite his youth, is a fervent Leonard Cohen fan].
OBAMA: [Nods]. Yes [deeply and sonorously].
AIDE 1: But figures are figures, and facts are facts. And when the unemployment figures start coming out…
AIDE 2: We’re going to have to say “who are you going to believe, us or your lying eyes?”
OBAMA [Laughs. Deeply and sonorously]
AIDE 1: But how should we frame it? How can you disguise something as clear as that? We make a projection, and we turn out to be wrong, and unemployment increases…
[Pause while all are lost in thought.]
AIDE 3: It’s all in the way the projection is made. We’ve got to figure out something…something…
AIDE 1: Something inherently ambiguous.
AIDE 2: Something inherently unprovable.
OBAMA: Something where the deniability is built in from the start, so I don’t have to backtrack or contradict myself and pretend I’m not. I’m getting tired of doing that.
AIDE 2: But are the American people that dumb? Will they buy it?
OBAMA: Yes.
AIDE 1: They’ve always bought it before, if Obama says it.
[All smile and nod.]
AIDE 3: But if too many jobs are lost, how can we…
AIDE 2: But they won’t all be lost. Some will be saved.
AIDE 1: Wish we could get the people to imagine that without us, there’s be no jobs left in America. That way we’d get credit for every single one that’s…
OBAMA: I’ve got it! [starts singing, to the tune of “Amazing Grace”] I once was lost but now am found/Was blind, but now, I see.
AIDE 3: What?
AIDE 2: What do you see?
OBAMA: [Singing again, same tune] I once was lost but now am saved…
AIDE 3: Those aren’t the words.
AIDE 1: There’s a crack in everything.
OBAMA: [To aide 1] Quit that Cohen stuff. Can’t stand the guy, even if he is a Jew (nods and smiles ruefully to Rahm Emmanuel, who’s sitting in the corner wrapping a dead fish to be sent to Reverend Wright].
[All wait expectantly.]
OBAMA: Don’t you get it?
[All shake heads and say in unison] Tell us, boss.
OBAMA: [Almost to self] I’m good; oh, I’m good. We all know that I need to convince the American people I’m doing something to create jobs [all nod].
AIDE 1: And we know that unemployment’s going to go way up anyway.
OBAMA: Yes. So, instead of just saying I’ll create jobs, I’ll say I’ll “save or create” them. Sounds good, and the beauty of it all is that it’s completely unprovable. You might say that every single job that isn’t lost in America during my administration is one I saved.
AIDES: [Together, in chorus]: Boss, you’re the best! Let’s use it every single time you talk about employment.
[NOTE: While I was researching the background of the phrase “save or create,” I discovered that Obama actually didn’t “create” the phrase itself, despite my fanciful imaginings. However, you might say he “saved” it.
The phrase has been used before in a very particular set of circumstances by the Agriculture Department during the Bush administration, to describe some programs designed to actually “save or create” a limited and circumscribed set of threatened jobs (see this). And here’s a press release with details of the groups receiving the relatively small amounts of money involved (all grants were under a million dollars, and most were well below that figure; how quaint it all seems now!) and how they were required to distribute it):
The loans must be used to start new businesses, expand existing ones, or create or retain jobs. The economic development program provides funding to Rural Utilities program borrowers, usually electric and telephone cooperatives, which then provide the money to support job retention or job creation efforts in their service areas.
Despite my little attempt at humor in the above piece, I think it’s interesting to seriously ponder Obama’s exercise of the phrase. If in fact he was aware it had been used previously—and I have no way of knowing whether he did, but let’s just assume so—he must have sensed it would be incredibly advantageous for him to extend the phrase from a very specific set of threatened rural jobs whose “saving” could be measured, to the “saving” of jobs in general, which cannot.]







