I thought of this the other day when contemplating Trump’s “play fair,” “don’t rig the process to deny me” tactic. I realized this was a case of Trump following Alinsky Rule 4 through and through: “Make the enemy live up to its own book of rules.”
And then it occurred to me that there are a lot of Alinsky’s rules that Trump follows. In fact, when you refresh your memory on those rules, it’s hard to escape the conviction that Trump’s an advanced practitioner of Alinskyite methods. Let’s take a look:
1. “Power is not only what you have, but what the enemy thinks you have.” Power is derived from 2 main sources ”“ money and people…
2. “Never go outside the expertise of your people.” It results in confusion, fear and retreat. Feeling secure adds to the backbone of anyone.
3. “Whenever possible, go outside the expertise of the enemy.” Look for ways to increase insecurity, anxiety and uncertainty.
4. “Make the enemy live up to its own book of rules.” If the rule is that every letter gets a reply, send 30,000 letters. You can kill them with this because no one can possibly obey all of their own rules.
5. “Ridicule is man’s most potent weapon.” There is no defense. It’s irrational. It’s infuriating. It also works as a key pressure point to force the enemy into concessions.
6. “A good tactic is one your people enjoy.” They’ll keep doing it without urging and come back to do more. They’re doing their thing, and will even suggest better ones.
7. “A tactic that drags on too long becomes a drag.” Don’t become old news.
8. “Keep the pressure on. Never let up.” Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new.
9. “The threat is usually more terrifying than the thing itself.” Imagination and ego can dream up many more consequences than any activist.
10. “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.” It is this unceasing pressure that results in the reactions from the opposition that are essential for the success of the campaign.
11. “If you push a negative hard enough, it will push through and become a positive.” Violence from the other side can win the public to your side because the public sympathizes with the underdog.
12. “The price of a successful attack is a constructive alternative.” Never let the enemy score points because you’re caught without a solution to the problem.
13. “Pick the target, freeze it, personalize it, and polarize it.” Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions.
The only rules Trump doesn’t seem to care much for are numbers 2, 9, and 12. But he makes up for that with his devotion to the others. Every single one of the remaining rules has been hammered home by Trump to a degree that’s as great or even greater than they’ve been by Obama, who once taught courses in Alinsky’s methods. I’m not sure whether Trump is a natural at this or whether he’s done a study of it, but it’s dramatic how often and how effectively he follows the rules.
People argue about whether Trump is more of the left or of the right. He’s an unusual mix of the two. But whatever your opinion on that question, he certainly is using Alinskyite methods in the service of what it is he’s selling.

