Ace has a fascinating piece about the decisions bloggers and other pundits on the right have had to make in the era of Trump.
Fascinating to me, anyway. He writes:
Some time ago I faced the choice of doing an anti-Trump-but-pro-conservative blog, or getting on board with Trump…
But when I was contemplating the idea of a blog that was allegedly pro-conservative while simultaneously being against the key player (flaws and all) of the actual on-the-ground real-world conservative movement, I realized: This makes no sense.
What’s the audience for that? How many readers would that attract? How narrow a window would I have to shoot for, simultaneously opposing the president and the putative leader of the conservative movement while also allegedly being a bright red TruCon gung-ho for conservative political victories?
Wouldn’t any conservative political victory redound to Trump’s benefit? And wouldn’t my opposition to Trump mean that I would not welcome such victories?…
Add into this the fact that most blog commentary involves very attitudinal snark and denigration of one’s political opponents. It doesn’t have to involve that, but the practical reality is: It almost always involves that.
I faced the same dilemma during the primaries and prior to the election in 2016. But I didn’t really see it as a question for me. That’s because my philosophy is if you’re not going to speak your mind on your own blog, why blog at all?
Of course, it helps that my traffic isn’t all that big. I mean, it’s not tiny, but it’s probably a small fraction of Ace’s, and although I make some money on this blog the amount is also probably a small fraction of what someone like Ace makes blogging. Naturally, I’d like both those numbers to increase, but (as he also points out) “very attitudinal snark and denigration of one’s political opponents” seems to be the way of most (not all) high-traffic blogs, and that’s not my forte (or my interest, or my inclination) either.
In fact, this paragraph of Ace’s might just be the problem with yours truly, although I hope I’m more interesting that that:
And now what’s the audience down to? You can either write in such a careful and emotionless way that you aren’t read as snarking at your intraparty rivals — but that would probably result in a dry and overly-milquetoast blog, with few readers.
When Trump was a candidate, I was honest about my opinion that his track record and style as a private citizen indicated there would be big trouble. If he were to be nominated, I thought he’d lose the election. And if he were to be elected, I thought he’d break his conservative promises and/or be power-mad and/or wreak havoc in foreign affairs. But I always said I’d be happy to be proven wrong, and I always said if he somehow were to become president I would evaluate him on his actions thereafter.
I think my position during the campaign was supported by the evidence at the time, and I’m happy to report that I’ve been pleasantly surprised by his actions since the election. But if that trajectory puts me in some sort of “careful and emotionless…overly-milquetoast” category—well then, that’s the way it is.
But the dilemma for bloggers and pundits has been (and remains) real. I lost a lot of readers during the campaign, about 1/3 of my previous traffic. My income from the blog declined, as well. Some have come back, but far from all. Of course, those developments might also reflect the fact that people are tired of politics and its bitterness, and turned off from Amazon (from which I derive a certain percentage of my blog income).
Who knows? But in the final analysis, I gotta be me. I yam what I am. Yadda yadda yadda.
[ADDENDUM: Here’s an article on the RedState firings of a lot of anti-Trump bloggers, the topic that sparked Ace’s post. I read RedState quite often, and I have to say that—for me, anyway—one of the big problems with the writing of some of the people RedState fired (I don’t read them all, but I’m familiar with some of them) is that they seemed reflexively anti-Trump, seeing nefarious things about him even in the most innocuous things.]


