It doesn’t surprise me.
I never wanted to live in New York, although I grew up there and most of the people I knew wanted to stay there the rest of their lives—and have done so.
Not me. I always felt overwhelmed by Manhattan. Not in the sense that I couldn’t find my way around (I could); it was the vastness of it and in particular the crush of people and the idea of trying to claw my way up towards the top of a very huge and simultaneously-clawing heap.
I loved the Broadway theater (back then; not so much now) and the dance and all the other cultural choices possible. But I knew it wasn’t going to be the place I’d be staying as an adult.
These days, with home and apartment prices having skyrocketed, I can understand why more and more young people have decided that first-tier cities with enormously expensive real estate markets are not where they’re going to settle and raise a family.
Enter, places like Indianapolis and Louisville:
After a decade of investment in parks and greenspace, homegrown tech hubs, and downtown redevelopment, many small and mid-size metros are seeing more signs of life and increased migration, according to a recent Brookings Institution analysis of U.S. Census data. This comes at a time when larger superstar cities are seeing slower population growth and an uptick in domestic out-migration.
Cities such as Madison, Wisconsin, and Indianapolis, Indiana, have thrived due to the growing tech scenes, including headquarters for large companies such as Epic and Salesforce, respectively, as well as investments in public infrastructure, such as the Indianapolis Cultural Trail and Madison-area bike trails. Silicon Valley investors see possibility in the Midwest. AOL founder Steve Case’s Revolution’s Rise of the Rest seed fund plans to invest $150 million in new companies in the region, especially in sectors such as health care, agriculture, transportation, finance, and manufacturing.
Louisville has made similar strides in recent years, investing millions of dollars in an expansion of its Frederick Law Olmsted-designed park system, adding a new convention center and a pair of hotels to the recently coined NuLu neighborhood, and building new apartments downtown. Mayor Greg Fischer brags about $12.5 billion in economic development in the region.
It’s happening to smaller cities, too. One of the problems with it all, though, which the article doesn’t mention, is that as smaller cities or large towns become more gentrified (which is actually what the article is describing), the lower economic tier of the population starts having to leave for less-discovered towns.
I’ve seen it happen many times in New England. A sleepy town with lots of housing and economic variety gets discovered and heats up in terms of the housing market, and the rise and then the exodus begins.

