….and is pretty darn pleased with what it sees, for the most part.
Just needing a little tweaking to get the narrative right.
The link above is to a Slate article about a session Times executive editor Dean Baquet had recently with staff:
The remarks showed Baquet and the other speakers conceding some technical and procedural failings but rejecting, or avoiding, deeper criticisms of the paper’s performance. A staffer, submitting a question anonymously, suggested that the headline that had caused all the trouble—“TRUMP URGES UNITY VS. RACISM”—“amplifies without critique the desired narrative of the most powerful figure in the country.”
Baquet and other editors addressed the headline as an operational problem, the result of a “system breakdown,” where a front-page layout had left too little space for nuance. “We set it up for a bad headline,” Baquet said, “and the people who were in a position to judge it quickly and change it, like me, did not look at it until too late.”
The headline Baquet is referring to is one in which the paper did something extraordinarily rare for the Times: relate what someone on the right had said without simultaneously adding a spin that informed readers just how awful the speaker actually is. In other words, what used to be called “reporting the news.” My favorite phrase there was not from Baquet, but from the unidentified staffer who characterized that straightforward and accurate headline as “amplifying without critique the desired narrative of the most powerful figure in the country.”
In other words: when Trump does something good, or says something right, we can’t just tell you what he said without somehow negating it. We can’t “amplify” his words by publishing them “without critique.” We must negate anything good he says lest people start to trust him or like him or think he’s not a racist.
Because they know, absolutely know, he’s a racist, and anything he says that goes against that perception must not be allowed to stand. Baquet is quite clear in saying that they threw everything they had into the collusion charges, and now that it’s fizzled, “Trump is a racist” is the new focus.
But how best to do it? A lot of verbiage is exchanged on that score. Baquet indicates it can’t be done too explicitly. You can’t keep writing “Trump is a racist, Trump is a racist.” It needs nuance. It needs depth, variety and finesse. But some on staff want the paper to be more bold. Here’s the longer quote from that staffer (my remarks in brackets):
Saying something like divisive or racially charged is so euphemistic. Our stylebook would never allow it in other circumstances. I am concerned that the Times is failing to rise to the challenge of a historical moment. What I have heard from top leadership is a conservative approach that I don’t think honors the Times’ powerful history of adversarial journalism. I think that the NYT’s leadership, perhaps in an effort to preserve the institution of the Times, is allowing itself to be boxed in and hamstrung. This obviously applies to the race coverage. The headline represented utter denial, unawareness of what we can all observe with our eyes and ears. It was pure face value. I think this actually ends up doing the opposite of what the leadership claims it does. A headline like that simply amplifies without critique the desired narrative of the most powerful figure in the country. If the Times’ mission is now to take at face value and simply repeat the claims of the powerful, that’s news [pun almost certainly unintended] to me. I’m not sure the Times’ leadership appreciates the damage it does to our reputation and standing when we fail to call things like they are.”
You can see right there, as clear as can be, the Times’ sense of its mission. Forget the old function of the editorial page or of op-eds. An editorial isn’t enough; the opinion must be in the article and in the headline, force fed to the reader. Here’s Baquet again:
…what was wrong with the story is that the “Trump said X” headline wasn’t enough to capture the hypocrisy and all the kind of nuance we’re talking about. So I think we built a page on deadline that made it really hard to put a headline on it…We [should] have redrawn the page in away that allowed us to put a more nuanced headline on it. That would have been, in retrospect, the ideal situation.
Read the whole thing, if you can stomach it.