Yesterday the rumors that have been circulating for weeks became official, and it was announced that Bari Weiss has become the new editor-in-chief of CBS News:
“We are thrilled to welcome Bari and The Free Press to Paramount and CBS News. Bari is a proven champion of independent, principled journalism, and I am confident her entrepreneurial drive and editorial vision will invigorate CBS News. This move is part of Paramount’s bigger vision to modernize content and the way it connects – directly and passionately – to audiences around the world,” [David Ellison, new owner of Paramount] said in a statement.
“This is an important initiative for our company and Bari will report directly to me – leading the work of The Free Press and collaborating with our CBS News team in the pursuit of making it the most trusted name in news,” Ellison added. “We believe the majority of the country longs for news that is balanced and fact-based, and we want CBS to be their home.”
I long for such news that is balanced and fact-based, you may long for such news that is balanced and fact-based, but do the majority of people long for it or do they want news that confirms their biases? And can Weiss be the one to deliver news that is balanced and fact-based? Certainly not by herself.
I guess if you’re looking for a relatively centrist newsperson, Weiss could be that person or at least close to it. It’s not that easy to find one. If so, how on earth will she tackle CBS? Seems to me that firing most of the people there would be a good start, but is that either practical or possible, and will she even have the power to do it? And where would she find new hires who are truly unbiased?
I’m familiar with some of Weiss’ work as a reporter and podcast interviewer. As such, she’s calm, personable, and intelligent. After her dismissal from The New York Times (as far as I could tell, her main offense there was being pro-Israel and in favor of what used to be old-fashioned reporting values) she refused to go quietly. She wrote about what happened to her and ultimately became the head of the Free Press. That took some courage, and for that I admire her.
How many Bari Weisses does it take to change the bias of CBS? Probably more Bari Weisses than we’ve got.
I’m pretty sure that this was the first post I ever wrote about Weiss, right after she resigned (was pushed out of) her Times gig in 2020. An excerpt:
Journalist Bari Weiss resigned today from The New York Times. She may ultimately become more damaging to the Times as a voice on the outside than she ever was when she was on the inside. In other words, the Times may end up regretting not having heeded the words of the inimitable LBJ: “It’s probably better to have him inside the tent pissing out, than outside the tent pissing in.”
Weiss was one of the few remaining sort-of-centrist voices left at the Times. Therefore, of course, the tumbrels came for her. She is not going gentle into that good night; here’s her scorching resignation letter:
“But the lessons that ought to have followed the [2016] election—lessons about the importance of understanding other Americans, the necessity of resisting tribalism, and the centrality of the free exchange of ideas to a democratic society—have not been learned. Instead, a new consensus has emerged in the press, but perhaps especially at this paper: that truth isn’t a process of collective discovery, but an orthodoxy already known to an enlightened few whose job is to inform everyone else.” …
I wish Weiss well. I think she will find another place to write, although I’m not sure where it will be.
I still wish her well. And she seems to have found another place to write.
A subsequent post of mine about Weiss was this; in it, I discuss her Trump-hatred. It’s what I consider her biggest and most important blind spot, and as far as I know that hasn’t changed. I titled that October 2020 post “Hatred of Trump leads to liberal confusion about what to do: Bari Weiss gets it, and she also doesn’t.” I would guess that’s still the case.
Here’s what Weiss is now saying are the core principles she wants to implement as head of CBS:
1. Journalism that reports on the world as it actually is.
2. Journalism that is fair, fearless, and factual.
3. Journalism that respects our audience enough to tell the truth plainly — wherever it leads.
4. Journalism that makes sense of a noisy, confusing world.
5. Journalism that explains things clearly, without pretension or jargon.
6. Journalism that holds both American political parties to equal scrutiny.
7. Journalism that embraces a wide spectrum of views and voices so that the audience can contend with the best arguments on all sides of a debate.
8. Journalism that rushes toward the most interesting and important stories, regardless of their unpopularity.
9. Journalism that uses all of the tools of the digital era.
10. Journalism that understands that the best way to serve America is to endeavor to present the public with the facts, first and foremost.
Bravo and good luck. It’s one thing to say it and another to do it. But one of her pluses is that she has both traditional reporting experience (although not TV news experience) and experience with alternate and newer media.
And what does the staff at CBS think? Some say they’re “freaking out.” Here’s a more restrained take on it:
According to one source, staff in the news division are more confused than anything by the hire: Weiss does not have TV experience (though her digital chops may be the more important skill given the trajectory of TV news right now), and her positioning of editor-in-chief is a perplexing one, with TV news organizations typically using a different organizational structure than newspapers or magazines where the title is more frequently found. …
Also perplexing some staff is how she will engage with Tom Cibrowski, the president of CBS News, who remains in his role. That structure leads one high-level news executive outside of CBS to wonder whether Weiss will end up having more direct impact than some people think on CBS News’ output, or significantly less impact than people think.
The argument for her asserting control over CBS News: A powerful title and a direct line to the CEO (effectively bypassing all other executives in the CBS structure) could enable her to do things that Cibrowski can’t, or make moves that senior news executives or producers could otherwise block.
The argument against it: She is effectively cleaved off from the main CBS News org chart. The anchors and executive producers of CBS News programming report into Cibrowski, who reports into Paramount TV chief George Cheeks, who reports to Ellison and Jeff Shell. It may be hard to have meaningful influence on programming unless she can find a way into that reporting structure.
In other words, will she have a big title but not much influence?
ADDENDUM: See also this for more reactions to Weiss.