Young men – especially young white men, but it’s not completely limited to them – are tired of being demonized as toxic. A great many are depressed, aimless, and searching. And when a great many young men feel on the outside looking in, they’re ripe for the picking by people up to no good, or for being inspired by people who really can help them.
The upshot is that there are many people and groups vying for influence with this cohort, and although some of those people and groups are friendly and benign, some are malevolent exploiters. Among the former are Jordan Peterson, Charlie Kirk (when he was alive) and Turning Point USA; among the latter are Tucker Carlson, Nick Fuentes, Candace Owens, Mamdani, Antifa, violent trans activists, and various incel “influencers.” I’m sure I left some out, but you get the picture. The competition exists on both right and left, but the struggle on the right is highlighted at the moment.
Charlie Kirk’s accused killer was definitely part of this group that was searching (I’m going to assume that Trump’s would-be killer was, too). Tyler Robinson is a young disaffected white male who spent an inordinate amount of his time gaming, and seems to have immersed himself in the violent trans activist movement as well as using some Antifa memes.
I’ve been thinking about all of this lately, and a few days ago I began wondering whether Jordan Peterson and Charlie Kirk had ever gotten together for a chat, and if so did they ever discuss this sort of topic. Sure enough, I discovered that they had, about six months ago. In the following YouTube interview, it’s also mentioned that Jordan Peterson and Charlie Kirk had met back in 2016 when Kirk was early in his career, and Kirk says he was inspired by Peterson. Not surprising, actually.
The following interview occurred six months ago, as I noted. But since then, Peterson has become gravely ill starting in August, although he’s said to be recovering. And of course Charlie Kirk was assassinated early in September. The whole interview is of interest, but I have cued up a 9-minute clip in which they begin by discussing the phenomenon on the left but Peterson immediately says it’s a growing problem on the right too and he was certainly correct. The phenomenon is the growing popularity of “influencers” with what’s called Cluster B traits and the dark triad or tetrad (see this for an explanation). They also talk about what it means to use the Lord’s name in vain:
Because he appears to be an example of this Cluster B dark triad type, please do not ignore the essentially “performative” and mocking nature of Fuentes. He’s like the Joker. It’s impossible to know what he really believes; perhaps nothing. His goals seem to be destructive and narcissistic: attention and power for himself, but perhaps mostly the power to destroy and to make people angry and uncomfortable, as well as to be admired by other Cluster B dark triad types, or just people who are lost and searching and happen upon him.
Christopher Rufo seems to understand this, too:
Rather than engage in the surface-level debate, conservatives should seek the deeper ground of reality and deconstruct the “metapolitics,” or underlying rules, of this conflict. Conservatives should do this by treating Fuentes as an essentially fraudulent phenomenon. He is a manipulator who pretends to believe in every evil in order to drive clicks, cause chaos, and achieve celebrity, even as a villain.
I think that this is the best way to look at someone like Fuentes that I can find so far, and Fuentes is hardly alone although he’s the flavor du jour.
I also came across this video by Dinesh D’Souza speaking of the same phenomenon; he also discusses the “groypers” and their online activities. The section I’ve cued up is about 7 minutes long; if you’re impatient like me, though, I suggest speeding it up by changing the speed setting:
ADDENDUM: I decided it would be instructive to add this short clip. Kirk detested Fuentes and thought he was dangerous, not only didn’t ally with him but discouraged anyone from platforming him by debating him. Fuentes was extremely harsh in his criticism of Kirk. He also was quite open in his rivalry with Kirk for this group of young men they were both trying to reach:
Nick Fuentes to Charlie Kirk just days before he was murdered:
"I took your baby Turning Point USA, and I f**ked it. I just get a sick sense of satisfaction out of it. Mr. 'Family Man.'" pic.twitter.com/PgtbRR6V7L
— Eyal Yakoby (@EYakoby) October 28, 2025

