Amidst all the talk about the new book Shattered, describing the failed Hillary Clinton campaign, I have to say that on some deep deep level I don’t care. After over a year and a half of feeling tension and anxiety and angst, starting in the spring of 2015 and ending some time not too long after the election, I’m relieved not to have to even think about the 2016 campaign any more.
But hey, I can’t resist saying a few things in response to this Rolling Stone article about the book.
Rolling Stone author Matt Taibbi isn’t what you’d call kind to Hillary. Nor are the book’s authors. Taibbi emphasizes Hillary’s failure to even know why she was running, and the failure of her campaign to figure out a reason why she might be running and to convey it successfully to the public, as one of her key failings:
“All of the jockeying might have been all right, but for a root problem that confounded everyone on the campaign and outside it,” they wrote. “Hillary had been running for president for almost a decade and still didn’t really have a rationale.”
Allen and Parnes here quoted a Clinton aide who jokingly summed up Clinton’s real motivation:
“I would have had a reason for running,” one of her top aides said, “or I wouldn’t have run.”
The beleaguered Clinton staff spent the better part of two years trying to roll this insane tautology ”“ “I have a reason for running because no one runs without a reason” ”“ into the White House. It was a Beltway take on the classic Descartes formulation: “I seek re-election, therefore I am… seeking re-election.”
Shattered is sourced almost entirely to figures inside the Clinton campaign who were and are deeply loyal to Clinton. Yet those sources tell of a campaign that spent nearly two years paralyzed by simple existential questions: Why are we running? What do we stand for?
And yet I never felt the least bit puzzled as to why Clinton was running. Nor did anyone I know seem the least bit puzzled, either.
Here is the list of Hillary’s reasons, and it’s pretty much “all of the above”:
—personal ambition
—becoming a “first” (the first woman to be president)
—for Democrats and Obama supporters, continuing the good parts of the Obama administration
—for others, being just a little more hawkish than Obama on foreign policy
—to defeat Donald Trump
—appointing liberal SCOTUS justices
—because there was nobody else in the Democratic Party primed to run, except the far leftist Sanders
These aren’t such bad reasons, really. Nor are they unusual (for example, everyone knows that most candidates have a lot of personal ambition as motivator). Not did they really have to be explained to the public.
In fact, those reasons might have been more than enough, had there not been other problems—big ones—with Hillary and her campaign. People are not just sitting around just waiting to be told why a person is running. But Taibbi connects Hillary’s messaging/motivation problem with a messaging/motivation problem of the Democratic Party as a whole, particularly in Washington DC:
What Allen and Parnes captured in Shattered was a far more revealing portrait of the Democratic Party intelligentsia than, say, the WikiLeaks dumps. And while the book is profoundly unflattering to Hillary Clinton, the problem it describes really has nothing to do with Secretary Clinton.
The real protagonist of this book is a Washington political establishment that has lost the ability to explain itself or its motives to people outside the Beltway…
Shattered is what happens when political parties become too disconnected from their voters. Even if you think the election was stolen, any Democrat who reads this book will come away believing he or she belongs to a party stuck in a profound identity crisis. Trump or no Trump, the Democrats need therapy ”“ and soon.
During the Obama administration, everything was blamed on a messaging problem, an inability to communicate, an inability to describe various things properly to voters (for example, Obamacare). The administration blamed miscommunication, and the media blamed miscommunication. Neither ever said that it wasn’t the communication skills that were lacking, it was the message itself—and far more than the message, the administration’s actions and their consequences in the real world.
I happen to think that propaganda and messaging matter, but that they don’t matter nearly as much as results do. I happen to think that the majority of people can’t be fooled most of the time, and that you’d better deliver more than a pretty message if you want to reach them.
One of Trump’s great skills during the campaign was indeed the ability to speak directly—and seemingly extemporaneously—to the people. To the People. It’s what made him a populist. But what helped his election was the idea that he would do things very, very differently. And what will make or break his presidency is what he delivers or fails to deliver.
It would be far more threatening for Democrats to seriously contemplate not their messaging problems, but what they have actually failed to deliver, and why. Hint, hint: that failure isn’t just a deficient message or slogan.

