Here’s an interesting Twitter thread:
It’s a long thread with many parts, so I’m going to combine many of the tweets here as though it were a single article, and add my own comments after each section.
Picking it up after the tweet I just embedded:
Before cable TV, talk radio, and the rise of social media, the news of the day moved slooooowly and could be controlled and shaped by the powers-that-be…
Back in the day, the NYT (there was only a “print edition”) broke the news of the day each morning, which was used directly by other major and minor newspapers and/or repeated by the Associated Press and United Press International news services across the land.
Americans were conditioned over time to catch daily news summaries each evening on their favorite broadcast TV network. The leading stories on those broadcasts were almost always the major news stories printed by that day’s edition of the NYT…
I remember it more or less that way, except that when something very dramatic happened, regular programming was suspended and the news moved rather quickly. It had to be something major, of course—the assassination of JFK comes to mind—but the news was quite responsive even in those days, as long as the event was big enough.
Continued:
In those days, the Democrat Party almost completely controlled the political narrative largely thanks to their media allies at the NYT and other major newspapers, as well as at the three broadcast TV networks. But there was at least a veneer of “impartiality” in those days…
…the media narrative was tightly controlled and aligned with the liberal political establishment’s policy objectives.
The only conservative voices were a few token columnists on the op-ed pages and a few conservative magazines with tiny subscription bases, such as National Review, The American Spectator, Human Events, and the Conservative Chronicles.
I think this is somewhat of an exaggeration, although only somewhat. But even I, a New Yorker and daily reader of the Times, was exposed to some conservative voices here and there. William F. Buckley was quite prominent on television, for example, with his show Firing Line. Granted, it was on public TV, but can you imagine a show like that given a slot on public TV today? Here’s the show’s history, including how it managed to breach the liberal wall and be aired on PBS in the first place:
In 1971, Firing Line moved to the Public Broadcasting Service (PBS) under the auspices of the Southern Educational Communications Association, an arm of South Carolina Educational Television. This was somewhat unusual, given the reputation among many conservatives that PBS unfairly discriminated against non-liberal viewpoints in its other programming. SECA/SCETV, however, was one of the very few public broadcasting entities of the time that was sympathetic to the conservative movement. Besides, the program had already been carried by a number of individual PBS (and its predecessor National Educational Television) stations for a number of years.
Because the program received a relatively unfavorable Sunday evening timeslot on PBS’ schedule in the early 1970s, Buckley and long-time director Warren Steibel briefly attempted to return Firing Line to commercial TV, but could not find sponsors. Thus, the program would remain on PBS until Buckley and Steibel discontinued production on December 17, 1999, with Buckley’s final episode airing December 26, 1999.
In addition, Buckley was a regular on late night talk shows. Aside from Buckley, though, I can’t recall others given such a platform.
More:
The stifling of conservative voices by the Establishment received a big course correction with the election of President Reagan in 1980. The Fairness Doctrine, which in reality was used to control political discourse in the media, was abolished.
And a conservative upstart by the name of Rush Limbaugh led the rise of conservative talk radio, and he paved the way for a veritable explosion of alternative media sources, which broke the Establishment’s chokehold on the daily news narrative.
Yes, Limbaugh was an outrage, according to the liberal point of view. How was it that this upstart troglodyte had managed to penetrate the defenses and gain an audience?
Continued:
Of course, the other major event essentially concurrent with Rush’s debut on August 1988 was the development of the Internet…
And thankfully, the Internet was unleashed and has been essentially unregulated unto the present day. The Internet led to an explosion of news sources and a goldmine for alternative and independent news media.
Unto the present day. But several ways around this have been found, in the present day. One is the use of social media to mob, dox, and attack anyone insufficiently leftist. So the internet has become a force for shutting down speech the leftists don’t like. In addition, of course, we have ideological gaming of search algorithms as well as banning and/or limiting people espousing politics on the right.
More:
…One by-product of the Internet age and the proliferation of cable news networks was the acceleration of the news cycle to the point of “instantaneous news” virtually “in the moment.”
No longer could the daily narrative be shaped in the normal way by the legacy media. And the profusion of voices conveying “news” has only accelerated with the advent of social media. The Establishment’s daily narrative was diluted by dozens of other voices.
As I already said, that is starting to end. The left has been finding creative ways to attenuate and/or block those “dozens of other voices,” although many of them still get through.
Continued:
…Another result was the blurring of the lines between “investigative” and hard news journalists versus “opinion journalists” – in effect, the lack of differentiation between the news pages and the opinion pages in the media these days.
The legacy media began to convey opinions even in hard news, and the political spin was invariably liberal and obvious to the discerning news consumer. That led to further fracturing of news sources, with the legacy media losing significant market share (and $$!).
I think the timing is wrong here. It’s been getting worse and worse over time, but the beginning of this sort of thing was with Walter Cronkite during the Vietnam War. I chronicled this event in some detail here as well as here.
More from the Tweet thread:
And thus, the political battle lines became more pronounced with each passing year, with the legacy media and their Establishment backers trying to regain market share and control of the news cycle and narrative, by hook or by crook.
Can’t quarrel with that description.
[ADDEMDUM: Here’s some history on the Times’ political leanings.]