Richard Saunders asks why Carly Fiorina has failed to catch on:
Carly seems to me to be the only candidate who has given any thought as to what the next President should DO, beyond repealing all of Onederboy’s executive actions and Obamacare.
I can’t figure out why she hasn’t gotten more traction (although she is repeating her catch phrases too often ”“ she needs a little variation in phraseology).
Early on, when I was first being exposed to Fiorina in this campaign, I was very impressed. This was echoed in the public response to her first debate. People had been unfamiliar with her at the outset, but once they saw her in the undercard, and then more people watched her in the second debate after she was promoted to first string, they liked her and her numbers soared. Then the numbers started to sink, and now they are low enough that I think she’s out of contention. What happened?
I think it was a combination of things. She is one of three people in the race who haven’t got experience in political office, and she was the least well-known of the three prior to running. Therefore, because people didn’t have a backlog of impressions about her, smear campaigns have had greater force because they fill in the blanks. When she began to rise, for instance, and people were just getting to know her, I noticed a veritable flood of commenters arriving on blog after blog after blog spouting the same talking points over and over. It was clearly some sort of organized effort, although by exactly whom I don’t know.
The two points they kept making were that (a) she was a disaster at Hewlett-Packard, and (b) she delivered a speech a couple of weeks after 9/11 where she talked about Islams’ Golden Age, ergo she is pro-Muslim and would be soft on terrorists.
I wrote about each issue several times. No need to go back to them at the moment, because right now I’m not arguing on the merits, but talking about the process of her falling support. Suffice to say that I think neither claim was correct, and there’s plenty of evidence for what I thought, but because people were unfamiliar with her previously (and because there were so many alternative candidates to support) it was easy for a lot of newly-acquired Carly supporters to say, “Oh, well, if she did that then I don’t like her anymore; I’ll just support x, y, or z instead.”
Carly didn’t have much money to put out a blitz campaign to fight it all. What’s more, she was vulnerable on her H-P record and had made enemies, as most CEOs in hard times do. Like Romney with Romneycare (another issue I discussed on this blog quite thoroughly at the time), although there were explanations that put her in a very good light, it was easy to criticize her and make the critiques stick, especially in the absence of deep and detailed knowledge of the problems each person had faced and the limitations that were inherent in the situations.
I also think that, even though Fiorina seemed to maintain her equanimity during the campaign, something got under her skin ever-so-slightly. She kept her clarity and her ability to get to the heart of the matter, rhetorically speaking, but she made a decision to be very very solemn during the debates. This decision was not a good one; it made her seem hard and humorless. I’ve seen her in person, and she is definitely neither—in fact, she’s feminine and warm and funny. But during the debates, those qualities were muted or absent in her. That did not help her at all, IMHO.
Lastly, as Richard Saunders has pointed out, there is a certain repetitive quality to some of her sound bites. This is true of all the candidates, but I think it’s a bit more true of her than of the others. I’m not sure why she does it, because she can certainly think on her feet and speak very well extemporaneously, but my guess is that she may still believe most people don’t know her and haven’t heard her say these things before and so they bear repeating.
I didn’t watch the undercard debate last night, but I hear that she shone. Will it propel her upward again? Perhaps. But as I said, I don’t think she will break through to become a contender.
