“Where’s the beef?” was not only a famous ad slogan of the early 80’s, it figured in the Democratic campaign for President in 1984:
[Gary] Hart had moved his candidacy from dark horse to the lead over [Walter] Mondale based on his repeated use of the phrase “new ideas”. When Hart once again used the slogan in the debate, Mondale leaned forward and said, “When I hear your new ideas, I’m reminded of that ad, ‘Where’s the beef?'” The line got a great response from the audience.
Some people are wondering what will happen if Obama gets elected and fails to deliver the sun, moon, and stars, as expected. Will his followers feel betrayed and ask some modern-day equivalent of “where’s the beef?” Will they turn on him if he fails to somehow change the world?
I have decided the answer is “no.” And that is because, in the eyes of his supporters, he will already have delivered change, merely by the act of becoming President. His election is itself the change they seek. It would proves to them that this nation has become truly multicultural and has managed to transcend its history of racism, a task that’s been going on almost since the nation began. In Obama’s candidacy, race has a strange double role: he is a viable candidate both in spite of and because of his race.
