It’s come to this, I’m afraid. Social engineering against obesity in England has reached new heights (depths?):
In Manchester, Britain’s third largest city with half a million people, residents will begin carrying electronic tracking tags that log how far they run or cycle each day. The tag will even help track how many calories residents burn. Those who hit the running trail every morning will be rewarded with coupons at stores and even days off work.
Although this new program may sound a bit Orwellian, in Manchester and eight other towns throughout England the British government is banking on it to help rein in the nation’s obesity problem.
They’ve got their literary references wrong, I think. The only Orwellian part is the technology; the rest is straight out of Brave New World.
If the program is successful it will be expanded, so that the waistlines of Britain can be contracted. This seems to encroach on liberty, although supporters will no doubt argue that it’s voluntary and only positive reinforcement is used.
But I am wary of government getting so heavily into the weight-reduction business. Would that government itself would go on a diet.

