Bud Light’s marketing VP tries to explain the reasoning behind the Dylan Mulvany move
“I’m a businesswoman. I had a really clear job to do when I took over Bud Light,” Heinerscheid said in a late March episode of the Make Yourself at Home podcast. “It was this brand is in decline. It’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.”
So, Mulvaney’s signing was supposed to attract the young. I can’t quite imagine that it did, but did Heinerscheid not realize you shouldn’t do that at the expense of losing the customers you already have?
She continued:
“It means having a campaign that’s truly inclusive and feels lighter, and brighter, and different, and appeals to women and to men,” Heinerscheid continued. “And representation is sort of at the heart of evolution — you got to see people who reflect you in the work. And we had this hangover — I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”
Well, she certainly instituted “another approach” – one that seems to have appealed to almost no one.
Bud Light and its marketing director are just a single example of a widespread phenomenon in which companies voluntarily shoot themselves in the foot in the name of “inclusion.” Do they realize that they may be destroying their brands in the process? Do they care?
Either she ran this up the chain to her superiors or she didn’t. Either one is pretty scary.
Cocoons are amazing places apparently.
She’s clearly extraordinarily provincial.
I understand they have to have some kind of woke rating by a couple of financial firms or they wont receive their financial blessings. At any rate this woman cant and wont be fired. She’s doing exactly what they HAD to hire her for.
It is puzzling to wonder just what about Dylan Mulvaney Heinersheid supposes “appeals” to “women”. Men she may think, on the other hand, to be well satisfied with an occasional belly-laugh at a mincing cretin.
While personaly I couldn’t care less about Bud Light (or any of AB InBev’s vast array of bland lawn water for that matter) all this certainly has been entertaining.
I mean, insulting your most important and primary customers as “fratty”? And then the inevitable “bloodbath” that has ensued should surprise nobody. This is just a stunning level of arrogance and weapons grade stupidity on display here. Truly amazing.
This boggles credulity. At one point in that interview she states something about Bud Light having a “fratty” image, or “fratboy image.”
AB-Inbev would have been better served putting a literal, 21 year old frat boy in charge of their advertising. She appears to be the living embodiment of everything Bud Light and its ginormous customer base are not. Fishing, NASCAR, boating, blue collar parties, barbecues, country music, heavy metal, hunting. Those are all things that come to mind when I think of Bud Light. She almost certainly has zero exposure nor interest in any of those things.
AB-Inbev puts a woman who attended elite boarding schools and got an MBA from Wharton in charge of Bud Light?!
I don’t think the backlash on this one will be a temporary blip. Bud Light had a very loyal and VERY HUGE customer base and all Ms. Heinerscheid had to do is NOT put a campy, male actor cos-playing Audrey Hepburn on the can. And then the goofball films himself dressed as Holly Golightly, complete with a pearl necklace bouncing on his masculine adam’s apple, and mocks sports and March Madness then films himself taking a “sexy” bubble bath surrounded by cans of Bud Light. And it’s posted on the Internet for all the world to see, and recoil in horror at.
Hooboy! Coors and Miller could not have devised a better marketing strategy for their products with a ten million dollar budget.
ABInbev sells $58 billion in 130 countries. They can afford to screw up Bud Light (about $1 billion in sales) marketing briefly. It is not an “American” company, it’s a merger of Brazilian, Belgian, and American companies, headquartered in Belgium.
No one who works at a large corporation owns anything. It’s like academia except that occasionally some people are fired.
Because large corporations have so much revenue from so many sources and so many friends in governments, they can screw up quite a lot and not feel any real consequences.
I can’t boycott Bud having given up drinking it decades ago, living as I do in an area where I can throw a rock and hit a small brewer making something much better…
AB-Inbev would have been better served putting a literal, 21 year old frat boy in charge of their advertising.
Ha. Indeed. The bars in my area (west coast) all have Coors Light on tap in that category. The other odd thing is the young or not so young ladies seem to like Truly Hard Seltzer (Wild Berry flavor I think) also on tap. A few less calories I suppose.
My experiences would suggest that they should have gotten whoever is the latest raunchy hip-hop artist to promote Bud Light in order to pull in a younger customer base.
You really can’t count on the woke going broke. We’d all like to believe that, and it would be just, but these guys are all connected with each other and with the government, and they have their hands in the taxpayers’ pockets, and it’s not like people are going to stop buying stuff. I know we can’t remember things from before six months ago, but Gillette still has 50% market share, remember when they went woke and were supposed to go broke?
The woke won’t go broke, I’m afraid, before the Gods of the Copybook Headings reassert themselves, in which case it’s going to be going badly for all of us, not just the ones who went woke.
This article in the New York Post has a good explanation for why companies go through this self-destructive behavior.
“At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.
HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.”
The CEI is a lesser-known part of the burgeoning ESG (Environmental, Social and Corporate Governance) “ethical investing” movement increasingly pushed by the country’s top three investment firms. ESG funds invest in companies that oppose fossil fuels, push for unionization, and stress racial and gender equity over merit in hiring and board selection.
As a result, some American CEOs are more concerned about pleasing BlackRock, Vanguard and State Street Bank — who are among the top shareholders of most American publicly-traded corporations (including Nike, Anheuser-Busch and Kate Spade) — than they are about irritating conservatives, numerous sources told The Post.“
https://nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/
Went out for a burger last night, and my husband ordered Modelo Especial. No more Budweiser products.
If there is no market for Bud Lite then move on with something else.
Let’s not exclude the possibility that Heinerscheid is really, really stupid. If she had an IQ she might have gotten a real job.
sdferr,
Agree regarding Mr. Mulvaney. He is a performer and appealing in a Ru Paul sort-of way; an obvious man exaggerating feminine tropes via a two – dimensional, comedic performance. There was an Australian gent who dressed like a dowdy, middle-aged woman and had a career doing this. Ventriloquist Waylon Flowers also built a similar career through partnering with his dummy, Madame.
But why would someone think he is appealing as a product spokesperson for beer? A beer with a very lowbrow consumer base, at that. Bud Light was specifically designed to be cheap; a beer for customers who put cost above taste.
And here is Ms. Heinerscheid acting very ‘fratty’.
https://nypost.com/2023/04/12/bud-light-exec-who-wants-to-update-fratty-culture-enjoyed-fratty-party/
There are numerous credit-rating companies that are pushing low ratings for healthy companies, unless they embrace woke ideas!
Recently I saw a rating by a company whose analyses used to be widely respected, of the self-driving products and strategies of various car companies. Tesla was ranked dead last on both counts, which is absolute bunk!
I have recently driven the Tesla Model Y with the “full stack” FSD software on highways, country roads, and city streets, and I was shocked at how good (and smooth) it was, even compared to its own immediately previous version. To say that this is a “follower” class of product is simply fraudulent!
Frederick,
As someone who has worked at multi-national corporations (as many here have) I assure you Ms. Heincerscheid has quarterly bonuses, stock options, pay raise goals… specifically, explicitly tied to Bud Light sales. Those contracts are in writing with detailed, measurable targets. She almost certainly has bonus money tied directly to the stock price and its performance.
And tens of thousands of others at AB-Inbev do also; including executives who stand to gain or lose hundreds of thousands to millions (apiece) in annual bonus checks based on the stock price. Internally this is no joke. This is very real money to people who have been at that company much longer than her.
I have no opinion of Bud Light as a beer, or any other beer as I have never drank alcohol in my entire life, but as a pure business move this is unbelievably stupid.
Growing your customer base works best only if you maintain your existing base not diminish it in an effort to appeal to a a group that will never be interested in your product.
Umm, Kate…
Modelo Especial is a good beer, but Ab-Inbev owns that label and brews their beer: https://www.reuters.com/article/us-modelo-abinbev-idUSBRE85S0B420120629
Yes, ‘Go Woke Go Broke’ sadly is not usually accurate. What seems to happen is for a short period of time the company experiences some bad publicity that never leaks out to corporate media (other than Fox) and maybe a short term stock price hit but is soon forgotten. See Target and Nike (dozens of times) for examples.
@Rufus:As someone who has worked at multi-national corporations (as many here have) I assure you Ms. Heincerscheid has quarterly bonuses, stock options, pay raise goals… specifically, explicitly tied to Bud Light sales. Those contracts are in writing with detailed, measurable targets. She almost certainly has bonus money tied directly to the stock price and its performance.
I too have worked in such places. The number of contributing factors to what goes into those bonuses very often means that there’s little correlation between what you yourself get paid and what you yourself did. ABInbev is huge and covers many brands in many countries, and there’s lots of people there who won’t notice a blip in Bud Light sales.
Her public commentary may get her fired, or possibly promoted, because sometimes pissing off some people is highly effective advertising.
I used to sit next to people who got a very different bonus from mine, despite that we worked together on all the same projects, because my position was under the national enterprise and their positions were under the state-level corporations.
@Kate: Good luck finding a beer that ABInbev doesn’t own–or some equally large corporation also going woke and failing to go broke.
Maybe you can find some brewed within a few miles of where you live; some breweries also have restaurants and some restaurants patronize local beer.
TommyJay,
I thought the same thing. They could easily run parallel campaigns appealing to a younger market while still keeping their existing market. Beer companies have been doing that forever. They could even do it featuring inclusion without insulting their current customers.
How about a commercial where a couple of country boys are driving a pick-up with coolers of Bud Light when they come upon a rave or street rap contest? They get a flat tire. Some of the ravers or rappers come to help them fix the tire and the country boys, realizing the ice in their coolers is melting, open them up and start tossing them to the crowd. They all pop one open and the country boys stay and mix with the ravers or rappers and everyone has a great time?
I can think of a dozen of these. Same thing with an old folks home, frat party, folk concert… Make the ad campaign about Bud drinkers sharing a bond over the beer, no matter extrinsic characteristics. (But keep the extrinsic characteristics outside the realm of minstrelsy, menstrualsy*, pedophilia and fringe sexual fetishes.)
*a minstrel-esque performance targeting women
@Rufus:They could easily run parallel campaigns appealing to a younger market while still keeping their existing market.
They are. The Dylan Mulvaney thing was a small promotion, it’s not like they put him in all the commercials and made a SuperBowl ad around him.
Frederick,
I agree, but this is a very, very big deal within the Budweiser division of AB-Inbev’s empire. It may be a blip. It may, ultimately boost sales. I don’t have a crystal ball, but I can assure you many, many people with a direct dog in the fight are not happy with the current trend. I assume you saw the video of the guy who has a job stocking stores with Budweiser products for a distributor? There are a lot of people like him who are currently unhappy with the campaign and there are a lot of people all the way up the ladder who are also concerned.
I haven’t checked today, but as of yesterday all of Bud Light’s social media accounts have been silent since April 1. No new postings. How hard would it be to post something innocuous, (“Enjoy this weekend’s Masters tournament with a cold, Bud Light. Bud Light will keep you light on your feet and focused during your golf game…”). But nothing. Why? Because they know any social media posting will be hammered by negative comments (ratio’ed, as the kids say).
As you write, AB-Inbev is huge. Most of their very huge, foreign customer base doesn’t know Bud Light is an AB-Inbev beer and wouldn’t drink one if you paid them, but big companies have divisions and this is very risky and impactful on a very large division that employs a lot of people.
And you’re right about Gillette’s market share, but have you seen them doing any more ads decrying toxic masculinity? They got the message, loud and clear.
I know we can’t remember things from before six months ago, but Gillette still has 50% market share, remember when they went woke and were supposed to go broke?
This is misdirection. They used to have 70% for razors. It wasn’t six months ago. And it cost them hundreds of millions.
Has Gillette continued that ad campaign? Has it followed up with similar ones? No, quite the opposite https://www.washingtontimes.com/news/2019/aug/22/gillette-shifting-the-focus-from-social-issues-tox/
So I say the backlash scared it quite a lot, and we have reverted to buying their razors because they have stopped being so blatantly woke.
“Go woke, go broke” is pretty much true, unless your target market is the actual woke.
If Bud Light *continues* in this direction, it will be screwed.
‘Go Woke Go Broke’ MAY be true for small businesses but it just isn’t true for large multi nationals.
Gillette is owned by Procter and Gamble and they are doing just fine as their stock is about 8% off it’s all time high which is about in line with most in this market.
I’m not saying these woke brandings are a good idea and it is true that most of the smart ones take the Homer Simpson approach and wait for it to go away.
https://www.youtube.com/watch?v=_lPJ9J-6vDw
To further my point above ‘Go Woke Go Broke’ is likely true if you operate an independent pizza parlor in a conservative area but it is simple not proven to be true for a large business.
Not saying going woke is a smart move but sadly it doesn’t really seem to be that damaging in and of itself in the mid to long run.
Why then Griffin, have Gillette pivoted away from their woke strategy? If it was working, they would have continued it.
Gillette’s folly won’t break a big brand like P&G, but the value of Gillette US has dropped considerably. That it gets hidden in the worldwide sales doesn’t mean it won’t have hurt them.
That one failed ad campaign doesn’t bankrupt a massive company is hardly news. Find me an example of a brand that has gone down that path consistently with success. Because the number of companies that have started on that track and then immediately regretted it is getting quite a lot longer.
Thinking farther about this, Dylan Mculvaney’s sponsored by a lot of brands, not just Bud Light. There’s Nike, KitchenAid, Svedka…
Why is our outrage so highly selective?
I suspect our outrage over Bud Light is very convenient to someone, possibly a competitor of Bud Light, who planted the story in right-leaning media. The left-leaning media is running pieces on how crazy and the mean the Right is for picking on Dylan Mculvaney.
Oh, man, Rufus. And I saw a list online of non-Anheuser beers which included Modelo. He’ll have to try some of the local specialty brews, of which there are many around here.
As many are pointing out, this uproar and a $1 billion sales loss in a couple of weeks may change A-B’s dedication to this trendy “index” in favor of actually selling beer.
Chester Draws,
You have just repeated what I said above. Of course they have gone away from the campaign just like Bud Light has tacitly done by going radio silent as Rufus mentioned. I’m not defending them I’m just being realistic about the damage this has done.
Again Homer Simpson,
https://www.youtube.com/watch?v=_lPJ9J-6vDw
Why is our outrage so highly selective?
==
It’s beer and their head of marketing just insulted their modal customer.
@Chester Draws:They used to have 70% for razors.
Back in 2010 they did, but the “woke” campaign was 2019.
And it cost them hundreds of millions.
Did it? What’s your evidence? They’ve had a lot of competition from cheaper razors, and men haven’t been shaving as much since 2020, so how do you separate all those factors? Their current sales, share price, and market share don’t show any sign they did themselves any lasting harm…
have Gillette pivoted away from their woke strategy?
Have they? Do you know all the people they’ve given money to? Do you know what influencers are on their payroll? How do you know they didn’t give money to Dylan Mculvaney?
@Kate:a $1 billion sales loss in a couple of weeks
That’s a whole year of Bud Light sales, I don’t think it’s happening in a matter of weeks, especially if customers are switching to Modelo 🙂
@Art Deco:It’s beer and their head of marketing just insulted their modal customer.
What about all the other partnerships with the same person, how is this any different? Did you throw out your Nikes? Stop going to Ulta or buying Kate Spade?
Correction: Anheuser-Busch has lost $3 billion in sales and $5 billion in market value. I don’t think the CEI (Corporate Equality Index) was worth this kind of money.
Well, as I don’t patronize Nike, Ulta, or Kate Spade, those aren’t bothering me. They would, if I bought there.
@Kate:$5 billion in market value.
ABInbev’s stock price was $60 at the beginning of January, $60 at the beginning of February, $61 at the beginning of March, $67 at the beginning of April, and $65 yesterday. I think it’s way too early to start talking about how much market value they lost.
I would encourage us all not to get high on our own supply. I know we really want to believe people go broke when they go woke, but we’re not really seeing this happen.
“Get woke go broke” stories are great for right-leaning media, and there it is. The algorithms know what we want to hear. The Left loves to read about what the Right is freaking out about now and so “get woke go broke” stories are ALSO great for left-leaning media.
Frickin’ Forbes is writing this up as “look at those crazy Righties who could possibly get mad about sweet little Dylan”. Okay, this a leading financial magazine telling everyone how stupid we are and encouraging it more. They are making off this, depend upon it.
Kate,
Don’t forget Oil of Olay, Dylan is apparently repping them also.
Nike is the wokest of the woke to the point that even the company co founder is turned off by them and they have not missed a beat even through this very challenging business environment.
Go Woke Go Broke needs to be put to rest.
I don’t have a beer in this fight. I favor those with twist-off caps and I avoid lights. Pretty much anything is okay with me. I usually get Budweiser when company is expected because I figure it’s good enough and not going to enrage some wannabe conoyser. Or if it does the latter, that adds to the party atmosphere.
That said, I have my doubts that Bud Lite drinkers are going to return as from a desert of self-denial after teaching those fools a lesson. If they’ve, perforce, tried other beers, maybe they’ll find one which is good enough and become habituated to ordering it while… I dunno…distracted or because it’s handier in the beer aisle or something. And staying with it isn’t much of a sacrifice anyway. I think that last is an important issue; is it any worse than Bud Lite? If not, there’s no cost to staying with it.
and ftx and svb were going gangbusters until they weren’t
Griffin, if Clinique/Estee Lauder go bad, then I’ve got a problem. They have fragrance-free products.
“The brand is in decline.”
Yep, and by having that pathetic, sick excuse of a faux-female life form as a
spokes-near-human, Bud beer demand may very well be pushed off a cliff.
Really now, what demographic of any significant size will consider having a BUD after watching that freak?
RTF says, “Hooboy! Coors and Miller could not have devised a better marketing strategy for their products with a ten million dollar budget.”
The definitive Coors ad was the 1977 Burt Reynolds/Jackie Gleason classic:
https://www.youtube.com/watch?v=dIgGZA4qQoc&ab_channel=Movieclips
Ivy League prep high school. Harvard undergraduate. Wharton.
She knows nothing about people who (used to) drink bud and bud light.
Kris. What she knows is both wrong and insulting.
Rufus T.: “A beer with a very lowbrow consumer base, at that. Bud Light was specifically designed to be cheap; a beer for customers who put cost above taste.”
Oh my. Back in the day (1950s) we considered Lone Star to be the cheap stuff and Bud to be expensive. 🙂 I doubt that Lone Star is still being brewed.
Lots of beers have gone by the wayside in the last 70 years. And marketing has probably been one of the main drivers. Bud, Coors, and Miller lite, I really can’t tell the difference. The Snowy peaks and Rocky Mountain spring water ad by Coors appeals to me. So, when I drink, which is seldom these days, it’s Coors light. Reminds me of the Rocky Mountains. 🙂
Now here’s an anti-woke commercial that will frighten the wokesters.
https://youtu.be/s92UMJNjPIA
What about all the other partnerships with the same person, how is this any different? Did you throw out your Nikes? Stop going to Ulta or buying Kate Spade?
1. It’s not beer. Did Nike insult their modal customer?
2. No clue what Ultra or Kate Spade are.
3. Have never owned a pair of Nikes
4. I won’t buy Gillette anymore.
Really now, what demographic of any significant size will consider having a BUD after watching that freak?
==
Dunno. But there are lots of substitutes for any one brand and brands have been known to self-immolate. In my youth Schlitz was common nationally and Genesee regionally.
==
Stopped buying Nike when they took on Colon Clapincrotch and sucked up to the CCP. That ended 30+ years as a customer.
She’s a bright 30-something that has had the kind of preferred exposure that smart, pretty white girls get, to senior management. They like being surrounded by intelligent, good-looking young people as their court. She has had good opportunities, and as a ‘liberated’ woman, she has pressed her advantages – and the HR Department has probably been standing by, ready to assist, because it helps the corporate image.
But my guess is, she doesn’t have a whole lot of practical experience, and she’s gotten out over her skis because senior management has given her free rein. This could well be her first major screw-up. The whole side-show of scraping her college past to show bad drinking behavior is a cheap shot – almost everybody overindulges in college at some point, that’s no surprise, and certainly no proof of anything significant.
But my guess is, she doesn’t have a whole lot of practical experience, and she’s gotten out over her skis because senior management has given her free rein.
==
It seems the idea is to off-load their customers and replace them with customers more to the liking of an Ivy League marketing executive.
Bud Light consumption is in decline because there are so many other beers, craft especially, that are so much more value for the money. Having a tranny spokesmodel isn’t going to fix that. Just another nitwit marketing person.
I have never had a beer in my entire 53 years, so no boycott for me. That being said, there are a lot of people boycotting Coke for reasons I forget, and I still drink way, way too much of that. ( Diet, mostly. )
I have a Chase bank account, and Chase has done or said things that I do not like. I have thought about changing to a local bank, but Chase gives me free banking as a veteran, so for now, I stick with them. If they ever start charging me then I might switch.
I agree with Steve Walsh. With so many good micro brews why drink Bud Light?
}}} and appeals to women and to men,”
Um. I think they’re missing the “trans-” before those nouns.
SMH. The stupidity or malevolence is mind boggling, whichever it is. I know the saying, “Never attribute to evil what can be adequately explained by stupidity”… and yet, the volume of the stupid is just… astounding, if it ain’t evil.
If PBR goes woke we may as well get swallowed by that black hole hurtling across the universe.
Frederick said, “Thinking farther about this, Dylan Mculvaney’s sponsored by a lot of brands, not just Bud Light. There’s Nike, KitchenAid, Svedka… Why is our outrage so highly selective?”
The outrage is spreading to other brands associated with Dylan Mulvaney. There’s now a “Southern Mama” leading a campaign on TikTok for women to burn their Nike sports bras (as well as boycotting other Nike products) to protest Mulvaney’s “modeling” of Nike activewear for women: “‘I challenge every real woman that is sick of this nonsense. It’s a great night to burn my Nike bras.’
She is then seen in the video putting two of her Nike brand bras into a fireplace by her pool.”
Video at the link: https://nypost.com/2023/04/12/burn-bra-challenge-on-tiktok-over-dylan-mulvaney-nike-ads/
In Bev’s company stock price may not be hurt. But sales of Bud Light may be down for the rest of the year says a major sales manager, according to FNC via this WashExaminer piece:
“Multiple bar owners across the country — including one in Hell’s Kitchen, Manhattan — confirmed that Bud Light sales dropped significantly over the Easter weekend. ‘They’ve already done enough damage in one week to disrupt yearlong sales projections,’a beer sales representative who works with retailers such as Costco told Fox Business.”
https://www.washingtonexaminer.com/restoring-america/patriotism-unity/few-perverse-incentives-driving-companies-to-go-woke
Doesn’t look as though anyone got A-B’s joke:
Bud Light being rebranded by Marketing VP Light, fronted by Woman Light…(or should that be, “debranded”?)…
(I guess the subliminal message is that if you drink enough of that stuff you’ll develop a similarly-“flavored” sense of humor…)
Put me down as one who doesn’t care about this.
I don’t mean the “woke” or “inclusive” nonsense, those ideas are just stupid. And I do hate that those ideas are creeping into everything.
What I mean when I say I don’t care, and I say this as a non-beer drinker, it is Bud Light! Who drinks that junk anyway?
Charles.
WRT your rhetorical question: What is your point? Currency spent by the Lower Orders has the same value as that spent by the Right Sort of People. And in this case, it’s apparently sufficient to employ–or not—a number of A-B employees
There are a lot of people who, when they take a new job, focus not on what the job objectively requires to be done well, but rather on:
–what they *like* to do
–what they think will best enhance their future promotability
…or both.
David. Best thing to do is make your boss look good.
“I’m a businesswoman.” Any time someone makes declarations like this they are often not really that at all. “I’m a working man.” is often said by the laziest guy at the place where they are employed. Occasionally it is said whether they have a job or not.
so the marketing vp, seems to have been very fratty at harvard, and probably wasn’t drinking bud light
I have never bought anything Nike since the Colin idiocy and the Betsy Ross flag slander.
Have not and will not ever buy Gillette again.
Will not ever drink another AB product and I used to really like Michelob.
I make it a point to eat at Chik-fil-A when I eat fast food.
I don’t expect my personal boycotts to be felt. But when companies push nasty, vile, vicious and often slanderous messages that pollute our culture and do serious harm to real people, I don’t think it wise to support them.
The relentless assault on masculinity is crushing millions of little boys. It also encourages divorce and damages all concerned — men, women and children. Marriage is hard enough without the toxic culture constantly telling wives that their husbands are abusive, rotten, oppressive assholes unworthy of the effort to keep a family together.
It would be good if the Trans worship became so radioactive that the Wokesters shifted to a new fixation. Untold thousands of human beings are having their lives ruined by this insanity.
I hope this spreads to a total refusal to buy Busch products. It is time for some sort of resistance to go viral.
It is my considered opinion that she’s a bald faced lying POS. I don’t actually believe for a second that Bud Light is a “declining brand”. I absolutely believe in the year 2023 that generic, mainstream light beers in general are declining. In the face of ever expanding craft beers, alcoholic seltzers, etc., that the market for bud light, miller lite, michelob light, etc. is inevitably declining.
No, she did this because she’s a dyed in the wool academic marxist and Bud Light is a key symbol of old, traditional America that these people want to destroy. And what could POSSIBLY be better than to get paid as an advertising executive and do it from within ?
Companies are “going” woke because “Biden” is actively “encouraging” it.
By “incentivizing” it.
Or, more correctly, by disincentivizing—read PUNISHING—NON-COMPLIANCE with those policies.
Hmmm, so let’s see now: “Biden” is pushing “his” perverse policies by leaning on the “private” sector to join the circle jerk (thus concealing “Biden”‘s role in enforcing this COLLUSION), whether those policies be promoting transgenderism, CRT, BLM, urban crime, the erased border (with the ensuing nation-wide profusion of Fentanyl as an added “benefit”), the energy deficit, “transitory” inflation, or the “war-to-end-all wars” against AGW, etc.
File under: Fascism Light?
WRT the genius who promoted the ad campaign in question (RIP), which according to certain expert opinion cost Budweiser ONLY 5 billion (and counting) dollars in lost sales in a matter of several weeks, it could well be a matter of:
“True, I’m a freakin’ idiot but I made my mark and earned my 15 seconds of fame (and then some); anyway, I’ll be suing A-B for wrongful termination should they decide to fire me (keeping in mind that I’m a freakin’ idiot)—so, fellas, MAKE MY DAY!”