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Blog down, blog up, and spam — 3 Comments

  1. From MIT Technology Review:

    “By some measures, bots account for 49 percent of visits to Web pages and are responsible for over 50 percent of clicks on ads. This impact is set to increase as the number of bots rises exponentially.”

    If bots can be recognized, can they be taxed? (This might be a ridiculous question, but I didn’t mean it as a joke.)

  2. Do the advertisers know they are paying for phantom viewers? Surely they must, in which case are ad rates weighted for a particular sites average “bot count”?

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