A couple of days ago I glanced at my sitemeter and noticed a dribble of hits coming from Instapundit. If this was an Instanlanche, it was the smallest one on the face of the earth, which seemed impossible–any mention by Glenn, however modest, would ordinarily glean far more traffic than a grand total of about ten hits an hour. I went to Instapundit to see what was what, but could find neither hide nor hair of myself.

But still the hits kept coming, and then a few more, randomly, from other blogs that hadn’t linked me either. A puzzlement. The mystery was solved when I noticed I’d been featured in a PJ Media ad that was circulating around the various member blogs.

Including my own. Apparently I was advertising myself on my blog, too, via PJ Media ads—a rather circular phenomenon, like the symbol for infinity, the snake devouring its own tail.

And, although I was initially wary, it turns out I actually rather like the PJ ads. I think they’re visually attractive, as ads go, and I enjoy the way they switch around unpredictably (do I hear you saying, “Neo, please get a life?”), sort of like the horse of a different color in “The Wizard of Oz.”

So, what do you think of them?