https://twitter.com/i/status/1656135457506484224

Cable TV prices are so much higher now than pure-Internet prices from the same carriers that a lot of people have been cord-cutting (dumb phrase) and going with Roku or some such plus a plan from Sling or similar to get the programming they want. The more financially-stretched an individual is, the more attractive this approach is going to be. I don’t know what % of Tucker’s audience has already ‘cord cut’, but I wouldn’t be surprise if it’s somewhere around 50%.

*As has been noted elsewhere, Tucker threatening to go daily on Twitter is likely outside of any non-compete he has in his current FoxNews contract. In fact, his FoxNews contract likely encourages use of “social media” since that would have drawn people to his FoxNews show. News organizations have pushed their staff to use social media as free advertising.

So, this is a great poker bluff by Tucker and his attorneys. It may also be true, but, as I wrote, until there is a final settlement between Carlson and FoxNews every action on both sides must be considered a negotiation tactic.

Also, if Carlson does do a Twitter show I would guess Rumble and/or several other social media companies will contract with him to duplicate the coverage.

I think it’s likely Tucker and some of his staff will start posting daily video to Twitter, but this may not be Tucker’s ultimate, next move. He is in negotiations with FoxNews to get released from his contract and/or have FoxNews give him some compensation. I know there are reports that Tucker is willing to walk away from the $20 million/year FoxNews reportedly owes him through January, 2025, but those are reports.

Tucker holds most of the cards in this negotiation but FoxNews has lawyers and deep pockets (at least for now). One has to look at everything either side does right now through the perspective of a poker game with both sides willing to bluff to convince the other to fold.